References

Professional PPC & SEO are the secret of success in Hungary

Continuous SEO development is essential for maintaining competitiveness in target locales. And keeping your texts up to date is not its only perk, you can also use the fruits of continuous SEO development for a regular optimization of your PPC campaigns. In our solution for Herbatica and their Czech online store www.herbatica.cz and its Hungarian counterpart www.herbatica.hu, we successfully employed performance PPC campaigns and continuous SEO development in combination with online marketing in Hungarian to increase their customer base while reducing their advertising costs. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%. The fact that we have provided Herbatica with high quality and highly effective performance-based advertising is corroborated by continuous OER monitoring. The results show that the store performs very well both in the Czech Republic and Hungary, it is able to attract more and more customers and that the new customers are being converted into regular customers.

We help the expansion of the Nedeto brand throughout Europe

We are always pleased when a spell of cooperation turns into a long‑lasting relationship. It is exactly the type of relationship we have managed to build with DaniDarx, the company which operates the online stores Nedeto. We help them attract new customers from across Europe through regular keyword analyses and SEO‑friendly translations of Nedeto.hu, Nedeto.ro, Nedeto.de and others.

Additionally, we assist Nedeto with setting up their product categorization both in terms of SEO and UX, as well as in terms of specific terminology. The terminology used for categorizing underwear differs in each country, so it is crucial for the customer experience that the category tree is tailored to each locale individually.

For our translation projects, we use Phrase, a Computer‑Aided Translation tool (CAT tool), which stores translated phrases and sentences into memory and makes them available for use in subsequent translations. This can bring down the price of translation by more than 55%. Thanks to Phrase, each text on the online store contains keywords and achieves better SEO results even through organic searches.

Kulina uses our SEO keyword analyses for European expansion

Expansion of any online store into a new foreign market always requires a great deal of meticulous preparation. It is necessary to assess the target e‑commerce market, the buying habits of target customers and the strengths and weaknesses of the competition – all very compelling arguments as to why we consider a comprehensive market analysis one of the fundamental pillars of market expansion.

For Kulina (www.kulina.cz) we have prepared one such comprehensive analysis focused on the Bulgarian e‑commerce market. First, we gathered information regarding the expectations and media behaviour of Bulgarian online customers.

We then followed up this preparatory phase with an SEO analysis of Bulgarian keywords. Based on this analysis, we have prepared an extensive tree of more than 700 categories and a glossary of terms for subsequent localization of the store. We followed a similar procedure during our keyword analyses for Romanian, German, Hungarian and other European languages. These SEO analyses will assist Kulina in their endeavor to prepare different language versions of Kulina.cz, each individually tailored to the customers of the given target country.

We helped Super ZOO to expand to Croatia

The expansion of Super ZOO stores into Croatia involved comprehensive translation of Czech, English, Slovak and Romanian texts into Croatian. To tackle the translation of these very diverse texts from a multitude of source languages, we assembled a team of capable translators, proofreaders and editors, who were able to not only handle the task, but they did so in a very short time. Croatian customers can find the texts we localized both online and in Croatian brick and mortar stores, since we also took care of the graphical presentation of the texts and printed them in a way that they could be comfortably put on product labels.
 

Since then, we have enjoyed continued cooperation with Super ZOO and provided translations into Croatian and Romanian for them, as well as graphical text processing necessary for the texts to be used on promotional materials and product labels.

Translation of customer support into Hungarian

On this project, we cooperated with Shoptet - the leading provider of online store solutions on the Czech and Slovak markets. The platform offers simple and comprehensive solutions for creating and managing the stores, acquiring the customers, automatization, and other activities associated with online store administration. In connection with the platform’s expansion to Hungary, we undertook to translate their entire customer support solution into Hungarian. Considering the intended purpose, the translation was carried out by Hungarian native speakers who adapted the translated texts to the specific conditions of the Hungarian cultural environment.

Full assistance in expanding online shop to France and Germany

"We used the services of NK Expand during the expansion to the French and German markets (specifically, it involved translations, legal audit, editing of SEO texts and analysis of the trustworthiness of our e‑shops). Above all, we appreciate a highly professional approach - from friendly communication, through self‑evident adherence to deadlines, to expertise and advice based on experience. We cooperated very well with NK Expand also because they always made sure that we understood the supplied documents and proposals and were able to implement them correctly."

Customer support in Hungarian for online shop specialized in air conditioning systems

Devices for purification, humidification or cooling of air are increasingly popular. Our client is a successful retailer of devices that improve the quality of air. After solid establishment of both Czech and Slovak online stores, the company decided to expand into Hungary. And currently, apart from professional translations, we also help them with providing customer support in Hungarian. Thanks to careful preparation and training, the customer support is run almost autonomously. Only about 5-10% of enquiries are forwarded to the contact persons of our client.

Keyword analysis for expansion to Germany

We help a flourishing fragrance company to sell home diffusers, catalytic lamps and car fragrances on the demanding German market. For the sake of successful expansion to Germany, we conducted a detailed keyword analysis including verification of their searchability using Google AdWords and finding the relevant synonyms. The client uses the outputs of our keyword analysis in SEO translations of product descriptions, blog and social media posts, and also for the German online marketing.

Customer support in Romanian and translations for online marketing campaigns

We helped a cosmetics brand NaniNails specializing in nail-care products to successfully expand to Romania. In addition to the professional localization of the online store, we also provide customer support in Romanian and translations for online marketing campaigns.

SEO copywriting and content strategy for European expansion

"Expedo sells furniture via online store www.expedo.cz on seven European markets already. Our cooperation with NK professionals started with implementation of our content strategy across the whole of Europe. We appreciate that NK Expand provided not only professional copywriters, but also SEO specialists who were able to work on keyword analysis as well as devise other methods to improve results of our SEO activities. We rate the results of this cooperation at a very high standard."

Markéta Etrychová
Product Department of Expedo Ltd.

Professional marketing translations and localizations

Proficion is one of the largest Czech agencies providing strategic marketing services reached out to us. We answered their calls and since then we provide professional localization services for their clients. These include SEO translations of multiple websites. Emphasis on the best possible search engine results of the websites requires careful and high-quality keyword handling and deployment of professional native speakers of target languages.

Legal assistance for online store expansion to Germany

An online store www.skladova-okna.cz helps customers to get reasonably priced windows and doors for their flats, houses and buildings of all kind. And we helped the store to successfully expand to Germany and Austria (www.fenster-sofort.de). Apart from professional localization of the store into German, we also provided legal assistance in securing documents required by German administration.

Market research for online hobby market

We teamed up with a digital marketing agency In Creative that helps companies with online marketing both in Czechia and abroad. For one of their clients, a foreign online store specializing in hobby and DYI products, we conducted market research for their planned entry into the Czech market. After clarifying the target groups for the Czech online store, the professional survey was conducted. Here, we opted for combination of CATI (telephone interviews) and CAWI (online questionnaire) methods in order to obtain top quality results. More than 200 respondents provided us with valuable information that the company used for projecting the commercial and marketing strategy of their entry into the new market.

Translations of product labels into many European languages

For an online store AXAGON which offers a broad variety of computer and mobile accessories, we provide professional SEO marketing translations into many European languages (English, German, Hungarian, Polish, Slovak). The resulting texts were required to flow naturally and be attractive to read in order to meet the company's business goals as it expanded into new markets.