Online store expansion to Austria

The Austrian market is very similar to the German one. Customers are willing to pay a higher price, whereby the credibility of the online shop and the quality of the goods play essential roles in their decision‑making. It is for these reasons that a number of online stores are therefore considering expanding into the Austrian and German markets at the same time. At NK Expand, we will make sure that your expansion into German‑speaking markets is a success.

WHY EXPAND INTO AUSTRIA?

As many as 90% of Austrians have access to the Internet, with 82% using it daily. The standard of living in Austria is high and the average annual expenditure per user on the Internet is almost 900 €. All this makes Austria an attractive market for expansion. As is the case in Germany, you can expect to earn higher margins in Austria because Austrians are not always enticed by the lowest price. The quality of the offered products and the credibility of the online store are much more important to them.

WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO AUSTRIA?

Austrians are cautious when shopping online. It is not unusual for them to do research on the internet, but to then make their purchase in a bricks‑and‑mortar store. They pay great attention to product quality and brand. As in Germany, Amazon is the most popular online store in Austria.

When planning your expansion, attention to detail and the quality of German is essential. This applies across the board, from SEO translation and website localization to product descriptions and customer support . For the latter, Austrians expect communication with a native German speaker, preferably freephone using a local Austrian telephone number.

Should you require more in‑depth information on what to look out for when expanding your online shop into Austria, we can conduct foreign market research as part of our service.

8,9 mil.

population

euro

currency

17,4%

year‑on‑year growth of e‑commerce

66%

number of online shoppers

ca 18 000

number of online shops

89%

percentage of internet users among the population

500

population per online shop

8,5 bn. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO GERMANY

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

SUMMARY

Austria represents a developed market with high purchasing power and the potential for further growth in the future. Austrians like to shop online but are not as price sensitive as in other countries. They are used to shopping abroad via Internet (mainly in Germany and Switzerland). If you have excellent customer service in German, positive references, and can process orders and deliver goods quickly, you have a great chance of succeeding in Austria.

At NK Expand, we can help you with everything you need for your expansion into Austria. Read about how we helped a warehouse window retailer expand into Austria. Today, the company successfully operates Fenster Sofort online stores in Germany and Austria. On the back of this success, it is now considering further expansion into other European countries. Contact us and let our specialists help you expand your online shop into Austria too.

Online store expansion to Austria

German market on a smaller scale