Online store expansion to Czechia
A paradise for e‑shops
The Czech Republic is a true e‑commerce paradise with a growing number of e‑shops attracting more customers. Alza, Rohlík, Mall, and Notino dominate the market. Despite the strong competition, Czech e‑commerce offers great opportunities for new e-shops.
WHY EXPAND
YOUR E‑SHOP
TO THE CZECH REPUBLIC?
Dynamic growth of e‑commerce, efficient logistics, popularity of digital payments and purchases via mobile apps. All this makes Czech e‑commerce a great opportunity for further growth by e‑shops.
RAPID GROWTH OF
E‑COMMERCE
The turnover of Czech e‑commerce rises sharply every year. However, online shopping still accounts for only about 10% of the market, meaning there is a lot of room for further growth.
ATTRACTIVE TARGET FOR EXPANSION
The rapid growth of the e‑commerce market, the popularity of mobile shopping with Czechs and the preference to buy from online sellers facilitate entry into the Czech online market for new e‑shops.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO THE CZECH REPUBLIC?
When expanding an e-shop to the Czech Republic, it is important to consider that the Czech Republic has one of the highest numbers of e‑shops per capita, which increases competition and pressure on service quality. High internet penetration forces local e‑shops to look for effective solutions while distinguishing themselves from the big players in the market, such as Alza.cz, Rohlik, Mall, and Notino.
One of the key factors for successful expansion of an e‑shop to the Czech Republic is the localization of content and services. It is not enough to translate a website, but it is necessary to adapt the content and services to the cultural and linguistic specifics of the Czech market. Czech customers prefer locally relevant content and personalized services, which can help e‑shops differentiate themselves from their competitors.
Furthermore, it is necessary to pay attention to legal requirements. An e‑shop must comply with all regulations regarding consumer protection, complaints and returns. The advantage is that meeting these requirements increases an e‑shop’s trustworthiness in the eyes of Czechs.
Czech customers frequently use price comparators such as Heuréka, Zboží.cz, and Glami, which forces e‑shops to compete not only on quality, but also on price. This is the most crucial factor in purchase decisions.
If you are planning to expand into the Czech market, it is important to take these factors into account and prepare for a challenging environment with high customer expectations.
We will be happy to prepare tailor‑made research about the Czech e‑commerce market, your Czech competition and other information, including what to look out for when expanding your e‑shop to the Czech Republic.
WHY EXPAND TO THE CZECH REPUBLIC WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO THE CZECH REPUBLIC?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
Contact us
Send us an e‑mail
