Online store expansion to Slovakia
An opportunity within reach!
Slovakia has historical ties with the Czech Republic, ties which persist to this day in cultural and linguistic terms. The Slovak economy is very successful and is one of the fastest growing in the Central European region.
WHY EXPAND
YOUR E‑SHOP
TO SLOVAKIA?
The first choice for foreign e‑shops from neighbouring countries due to the similarity of the market and customer shopping habits similar to those in the Czech Republic. Other advantages are the low competition and geographical position of Slovakia.
GROWTH POTENTIAL
Between 2024 and 2029, the annual growth rate in the Slovak e-commerce market is expected to reach the average of 9.08%, resulting in an estimated market volume of USD 3.28 billion by 2029.
LOW DEGREE OF COMPETITION
The Slovak e‑commerce market is still not saturated. This provides foreign e‑shops with an opportunity to gain more market share with relatively low marketing costs.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SLOVAKIA?
Slovak consumers, the same as in most other countries, prefer to communicate in their own language. An e‑shop’s website should therefore be localized into Slovak. The trustworthiness of an e‑shop is also enhanced by customer support in Slovak, availability on a local phone number and the listing of prices for products and shipping in EUR.
While cash on delivery is still popular in Slovakia, VISA (82.6%) and Mastercard (81.9%) credit cards and bank transfers are seeing growth.
The biggest player on the Slovak e‑commerce market is Alza.sk. The dominant position among logistics partners is held by Packeta (Zásielkovňa, 46.5%). Slovenská pošta, DPD, GLS and Slovak Parcel Service have smaller, but significant shares.
We will be happy to prepare tailor‑made research into the Slovak e‑commerce market, your Slovak competition and other information, including what to look out for when expanding your e‑shop to Slovakia.
WHY EXPAND INTO SLOVAKIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.