Online store expansion to Slovakia

Slovakia has historical ties with the Czech Republic, ties which persist to this day in cultural and linguistic terms. The Slovak economy is very successful and is one of the fastest growing in the Central European region.

WHY EXPAND INTO SLOVAKIA?

For foreign online shops, joint expansion into the Czech and Slovak e‑commerce markets is a relatively common choice. The Slovak e‑commerce market is not yet as saturated and competitive as the Czech one. However, both markets share almost the same geographical and cultural characteristics. Thanks to their shared history, Czechs and Slovaks have very similar shopping habits, although there are undoubtedly specific differences.

A significant advantage is the similarity of the Czech and Slovak languages, which is helpful when it comes to customer support. Slovaks are used to Czech when shopping on Czech online stores, so one operator can provide customer support for both Czech and Slovak online shops.

WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SLOVAKIA?

To appear more trustworthy it is essential to translate your online shop into Slovak, stating the prices of products and the costs of transport in EUR. A suitable Slovak domain and local telephone number for customer support are also key.

Should you require more in‑depth information on what to look out for when expanding your online store into Slovakia, we can conduct foreign market research as part of our service.

5,46 mil.

population

euro

currency

20%

year‑on‑year growth of e‑commerce

62%

number of online shoppers

ca 12 600

number of online shops

91%

percentage of internet users among the population

430

population per online shop

1,3 bn. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO SLOVAKIA

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

SUMMARY

Slovakia, in combination with the Czech Republic, is often one of the first countries in Central Europe to be identified for online shop expansion. Both e‑commerce markets are well developed and very similar in terms of customer shopping behaviour. Czechs often shop in Slovak online shops, and vice versa. An appropriately localized Slovak online shop therefore has a chance to acquire customers from the Czech Republic as well. Expansion into Slovakia is relatively easy and cheap for online stores compared to expansion into other Central European markets.

At NK Expand, we can help you with everything you need for your expansion into Slovakia. We have recently helped SERVISBAL OBALY to successfully expand into the Slovak market through their Slovak www.eobal.sk online store. Contact us and let our specialists help you expand your online shop into Slovakia too.

Online store expansion to Slovakia

Almost like home for Czech online stores