Online store expansion to Bulgaria

Bulgarians have one of the fastest internet connections in the world, which means the number of shoppers in online stores is increasing significantly every year. Despite this, Bulgarian e‑commerce is still relatively underdeveloped. Expand into Bulgaria and get your slice of the cake that is the dynamically growing Bulgarian online market!

WHY EXPAND INTO BULGARIA?

Bulgarian e‑commerce has grown significantly in recent years and is one of the fastest growing markets in Europe. Due to the small number of local online stores, a large number of foreign players operate here, through which Bulgarians make up to 60% of their online purchases.

WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO BULGARIA?

We recommend running your online shop on a Bulgarian domain to create the impression it is local. The impression that it is local would be significantly enhanced by providing customer support in Bulgarian through a Bulgarian telephone number. We also recommend considering setting up a Bulgarian company. This significantly improves the trustworthiness of the online store.

At first glance, Bulgarian may act as an obstacle (it is written in Cyrillic script, not Latin). However, our native speakers can skillfully handle this, providing not only professional SEO translation and localization of the online shop, but also customer support. Bulgarian customers expect and appreciate well‑translated and localized texts and the opportunity to call a local Bulgarian telephone number.

Should you require more in‑depth information on what to look out for when expanding your online store into Bulgaria, we can conduct foreign market research as part of our service.

6,9 mil.

population

lev

currency

8,8%

year‑on‑year growth of e‑commerce

31%

number of online shoppers

ca 5 000

number of online shops

74%

percentage of internet users among the population

1 390

population per online shop

653 mil. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO BULGARIA

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

SUMMARY

Bulgaria, Hungary and Romania are the region’s true e‑commerce tigers. The local market is growing at a rapid pace, so it is no wonder that a number of internationally operating online shops are expanding into the country. If you have an excellent online store, pro‑customer approach and the ability to process orders and deliver goods quickly, you will easily succeed in Bulgaria. Don't miss this opportunity!

At NK Expand, we can help you with everything you need for your expansion into Bulgaria. Recently, we helped ROBOT WORLD, which sells robotic products, to successfully expand into the Bulgarian market. Contact us and let our specialists help you expand your online shop into Bulgaria too.

Online store expansion to Bulgaria

Promising opportunities