Online store expansion to the Czech Republic

The Czech Republic is a real e‑commerce paradise. The number of active online shops is unrivalled in Central Europe and is attracting more and more customers. It is not surprising that the turnover of Czech online stores is rising sharply every year. Fortunately, the journey doesn't end there because online shopping still only represents one‑tenth of the market.

WHY EXPAND INTO THE CZECH REPUBLIC?

The Czech market is very similar to the Slovak one. Many companies consider expanding into both countries at the same time. For Slovak online shops, expansion into the Czech market is a clear first choice. Thanks to their shared history, Czechs and Slovaks have similar shopping habits, although there are undoubtedly specific differences. The advantage is the similarity of the Czech and Slovak languages, which is helpful when it comes to customer support.

WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO THE CZECH REPUBLIC?

To be viewed as more trustworthy, it is necessary to localize your online shop in the Czech language. Knowledge of foreign languages is rather lower among Czechs. Operating an online store through a local Czech domain with a Czech telephone number is par for the course. Czechs are very passionate about the speed and price of delivery and the ease of the returns process. The price of goods and the credibility of the online shop remain the most important factors when deciding on a purchase. It is for this reason Czechs make extensive use of product comparators, especially Heuréka, Zboží.cz, Glami, ShopMania, Favi or Biano.

Should you require more in‑depth information on what to look out for when expanding your online shop into the Czech Republic, we can conduct foreign market research as part of our service.

10,7 mil.

population

koruna

currency

18%

year‑on‑year growth of e‑commerce

72%

number of online shoppers

ca 41 835

number of online shops

89%

percentage of internet users among the population

250

population per online shop

7,8 bn. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO THE CZECH REPUBLIC

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

SUMMARY

Although, in comparison to other countries in the Central European region, the Czech Republic has an unrivalled number of online shops, the country remains an attractive market for foreign online stores. Czechs have become accustomed to buying virtually any goods on the internet, creating plenty of space and opportunities for foreign sellers who can distinguish themselves through their product range. However, it is necessary to pay particular attention to automation and the associated speed of order and payment processing and the delivery of goods. Another exciting trend is personalization through the use of artificial intelligence and machine learning technologies.

At NK Expand, we can help you with everything you need for your expansion into the Czech Republic. We have been active on the Czech market since 2006. During this time, we have provided our services to many domestic and foreign customers. For example, we recently helped the Polish online shop Poli Honey, which sells honey based products, to successfully expand into the Czech market. Similarly, we helped BLACHOTRAPEZ, a manufacturer of roofing materials, to expand into the Czech and Slovak markets. Contact us and let our specialists help you expand your online shop into the Czech Republic too.

Online store expansion to Czechia

Online store paradise