Online store expansion to Hungary

Hungarian customers are not used to shopping online. However, local e‑commerce is undergoing dynamic year‑on‑year growth, presenting many interesting business opportunities. With our help there is no need to be afraid of the language barrier, which gives you the opportunity to focus on building a strong position in this rapidly growing market. It will definitely pay off!

Why expand into Hungary?

The Hungarian market, unlike the saturated Western European one, still has its greatest growth to come. The main attractions for expanding into Hungary are the low costs of running an online store and online marketing activities and the low level of competition. Hungary therefore represents one of the biggest business opportunities for online shops.

In 2013, e‑commerce in Hungary accounted for 3.1% of total retail sales. By 2017, this figure had doubled. The growth dynamics for Hungarian e‑commerce are considerable.

When entering the Hungarian market, we recommend working with product comparators, which are widely used among Hungarians. The most famous comparators include Arukereso.hu and Olcsobbat.hu.

What should you take into consideration when expanding into Hungary?

Hungarian customers are demanding on the carrier and the cost of delivery. Hungarian national pride is also of consequence and needs to be taken into account. We therefore recommend running your online shop on a Hungarian domain with a local telephone number for customer support in Hungarian. Only a tiny percentage of Hungarians speak a foreign language. It is therefore essential to translate and localize your website into Hungarian. After some time, it is usually considered appropriate to set up a Hungarian company or a collection point in Budapest.

All the above will serve to enhance your reputation and the impression that you are local.

Should you require more in‑depth information on what to look out for when expanding your online store into Hungary, we can conduct foreign market research as part of our service.

9,7 mil.

population

forint

currency

16%

year‑on‑year growth of e‑commerce

60%

number of online shoppers

ca 13 000

number of online shops

86%

percentage of internet users among the population

750

population per online shop

2,57 bn. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO HUNGARY

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

Summary

Hungary is often considered the ideal candidate for online shop expansion abroad. The main opportunities are the high growth rate of e‑commerce and the low level of competition. Compared to other countries, the costs of online marketing are lower. If your local e‑commerce market is already limiting your prospects and you are considering expansion, Hungary is a good choice.

At NK Expand, we can help you with everything you need for your expansion into Hungary. We recently helped a Czech online store that sells air conditioners and air treatment equipment to successfully expand into the Hungarian market. Today, our native speakers of Hungarian are responsible for providing the company´s customer support services. Contact us and let our specialists help you expand your online shop into Hungary too.

Online store expansion to Hungary

Growing newcomer to e‑commerce