Online store expansion to Poland

Poland is the ninth largest country in Europe. With a population of more than 38 million, it is also the sixth most populous country in the EU. Polish e‑commerce has grown rapidly in recent years, as in other countries in the region. However, it is important to take into consideration that the competition is intense, which puts constant downward pressure on prices. As this suggests, Poles are extremely price sensitive.

WHY EXPAND INTO POLAND?

Due to its size, the Polish market represents huge potential and a business opportunity for expanding foreign online shops. This in spite of the fact that the Polish e‑commerce market is now growing at a slower rate than in other Central European countries. Given its size and population, it is still relatively easy to find a gap in the market and use it as an opportunity to enter the Polish market.

WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO POLAND?

It is better to run an online store on a Polish domain because Poles harbour suspicions about foreign online shops. Poles are extremely price sensitive and prefer to pay by online bank transfer.

You underestimate the need for high-quality SEO translations of all texts into Polish, including their localization, at your peril! If you leave any foreign language texts on your website, your credibility will plummet, which will prove difficult to regain. It is also worth remembering that Poles attach great importance to references and reviews from other customers.

Customer support provided by native Poles and available on a Polish telephone number is par for the course.

The Polish market is specific in that Allegro, the online marketplace, will play an important role in generating interest in your online shop, as well as new orders.

Should you require more in‑depth information on what to look out for when expanding your online store into Poland, we can conduct foreign market research as part of our service.

37,8 mil.

population

Polish zloty

currency

31,4%

year‑on‑year growth of e‑commerce

61%

number of online shoppers

ca 46 500

number of online shops

85%

percentage of internet users among the population

815

population per online shop

15,3 bn. €

e‑commerce volume

SERVICES FOR YOUR EXPANSION TO POLAND

Customer support in foreign laguages

Looking to ensure the success of your online store abroad? Then excellent customer support in the local language is an absolute must. Having the option to call a local phone number or write a query in the local language substantially increases the credibility of an online store in the eyes of customers. Professional customer support provided by NK Expand is intended for online shops expanding abroad.

Keyword analysis in a foreign language

Keyword analysis is the basis for any successful online shop expansion abroad. An in‑depth analysis provides important information on how foreign customers search for your products and services on the internet. This helps to precisely identify which foreign language keywords to target and what improvements are required.

SEO translation and localization of website and online store

The expansion of an online store abroad usually entails considerable costs. A substantial part of these costs relate to SEO translation and website localization in order to make sure that visitors to the website in the given country feel that it reads naturally in their own language. Of equal importance is how easily the website can be found on the internet ‑ so that potential customers can visit the online shop and make their purchases.

Online marketing for expansion abroad

Online marketing for foreign expansion that works! To support your online shop expansion abroad, we provide the following services ‑ SEO optimization, PPC advertising, direct e‑mailing and social media communications. By using the correct tone for communications, appropriate keywords in a foreign language and originally written SEO texts, visitors of your online store will quickly turn into customers.

Foreign market research

Are you serious about expanding your online shop abroad? Then we will agree that good preparation and market research are the basis for success. Without a clear idea about market potential or proven interest from target groups, investment in expansion is a non‑starter. Our specialists can prepare complete source materials, provide recommendations and help to properly prepare your online store for expansion abroad.

Legal and administrative assistance abroad

Do you run an online shop and plan to expand abroad? In this case, it is desirable to offer customers the option to pay into a local bank account in the local currency and to ensure that the business terms and conditions are in accordance with the laws of the country. It is very likely that the establishment of a collection point or a local branch will have to follow in time. We are available to help with all of these matters.

Content creation in foreign languages

NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.

Business development for online shop expansion abroad

Are you expanding to a new market abroad with your online store and would you like to improve your business results? Then try our business development service for online shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your online shop.

SUMMARY

We generally only recommend expansion into Poland to more experienced e‑commerce players. Although the vast Polish market presents significant opportunities, expect relatively strong competition and bear in mind that price is often the decisive factor. Customer support in Polish, perfect Polish SEO localization of texts and sales via Allegro are the best prerequisites for starting your business in Poland.

At NK Expand, we can help you with everything you need for your expansion into Poland. We recently helped AXAGON, which sells computer and mobile accessories, and EUJUICERS, which sells kitchen equipment, to successfully expand their online shops activities into Poland. Contact us and let our specialists help you expand your online store into Poland too.

Online store expansion to Poland

Huge, notable online market