E‑shop trustworthiness analysis

Start investing in online marketing and paid traffic to your e‑shop only after you are certain that the e‑shop is trustworthy for customers abroad and they will buy from it. Or do you need to uncover the reasons for low conversion rates for an e‑shop that has already been launched? An e‑shop trustworthiness analysis can help you!

Final check before launching an e‑shop abroad

You have taken pains to analyse your keywords in a foreign language during an SEO translation, consistently implemented keywords in all texts, including metadata, localised the terms and conditions, opened a bank account abroad, connected payment gateways, trained foreign language customer support,… and now you want to make sure that everything is perfect and your e‑shop looks authentic. It is precisely for these cases that we offer an e‑shop trustworthiness analysis!

“Thanks to a trustworthiness analyysis, we discovered a large number of shortcomings when we launched our e‑shops for Germany and the UK, that would have discouraged our customers from placing an order. We were surprised at how many untranslated software texts, SEO inaccuracies but also useful tips for incorporation in the business terms and conditions were reported to us by NK Expand during a check.”

Owner of a Czech e‑shop selling fishing tackle

Procedure for preparing e‑shop trustworthiness analysis

A trustworthiness analysis is usually the last step before an e‑shop is launched abroad. It comes after the completion of an e‑shop SEO translation and other related work, like launching paid online marketing and foreign language customer support.

The trustworthiness analysis for your e‑shop will be done by a native speaker of the relevant language who is also a representative of your e‑shop’s target group.

This gives you a relevant and independent view of your e‑shop from someone who knows the local cultural environment and shopping habits of online customers in the country.

The analysis itself covers a visual inspection of the e‑shop, focusing on the following activities:

We go through the e‑shop’s most visited pages (homepage, product categories, about us section, etc.) and also randomly click through products across the entire e‑shop. During this check, we simulate the process of product selection by a visitor of the e‑shop.
We make a test order, which we let go through, including related e‑mail communications. During an order, we check the purchasing process to make sure it corresponds to the local environment.
We check correct displaying and wrapping of texts on web pages, graphic elements, context and the overall layout of pages.
The output of a trustworthiness analysis is a report on necessary adjustments, which we will send you for implementation. The implementation takes place on your side, although our translation team will be available to answer any questions or to resolve any ambiguities.

I WANT TO CHECK THAT OUR E‑SHOP IS TRUSTWORTHY →

Benefits of trustworthiness analysis for an e‑shop

You test a new language version of your e-shop before starting to invest in paid PPC campaigns.
You get an independent view on your e‑shop and how it works from a native speaker who is also a representative of your target group in the relevant country.
You reduce the risk of launching an e‑shop that looks inauthentic and foreign, and that local customers don’t want to buy from.
In the change report you get a lot of interesting tips for improving your e‑shop. We know from experience that a report contains many original suggestions that our clients appreciate.

Only trustworthy e‑shops have a chance of succeeding abroad

Preparing a high‑quality trustworthiness analysis is a complex and demanding process. Its preparation requires the careful selection of a native speaker who belongs to the e‑shop’s target group and is familiar with the products offered. Only then can we come to recommendations in the final report that are relevant and beneficial for an e‑shop.

The investment in an e‑shop trustworthiness analysis is low and you get a return very quickly in the form of higher visitor/order conversion rates.

Experts at NK Expand have long specialised in trustworthiness analyses of foreign language e‑shops. Contact us for more information.